Scoring Points

Business & Economics
Author: Clive Humby,Terry Hunt,Tim Phillips
ISBN: 9780749435783
Published Date: 2004
Page Count: 304

Description

The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and 2003, the UK's secon ...

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